About the role
Shape the Future of Renewable Energy with Data-Driven Narratives - Are you ready to play a pivotal role in driving the energy transition? This is your opportunity to work on impactful projects, contribute to meaningful change, and grow into a future leadership role within a fast-paced, mission-driven organization. Join us and help revolutionize renewable energy through data and innovation. Apply now and be part of a team that’s powering a solar-driven future!
As the Product Marketing Manager, you will own the development and communication of value propositions for our cutting-edge technical products, aimed at empowering a global audience of engineering professionals. Working closely with product management, sales, and go-to-market teams, you’ll ensure product messaging aligns with capabilities and customer needs.
In this hands-on role, you’ll conduct market research, refine product positioning, enable our commercial team and craft narratives that highlight the transformative power of data in renewable energy. Your work will directly support go-to-market strategies, campaign messaging, and sales enablement, playing a critical part in driving cultural alignment across the organization. By shaping how our solutions are positioned, you’ll help accelerate the transition to a reliable, solar-powered grid while setting the stage for your career growth within a fast-evolving industry.
Key Responsibilities:
• Define and Develop Value Propositions: Craft compelling value propositions for our technical B2B SaaS and data products, ensuring they align with customer needs and highlight the transformative potential of our solutions.
• Collaborate with Cross-Functional Teams: Work closely with product management, sales, engineering, and GTM teams to align messaging with product capabilities, foster organizational buy-in, and drive a cohesive product narrative.
• Conduct Market Research and Competitive Analysis: Analyze market trends and competitor positioning to refine messaging and maintain a competitive edge in reaching technical engineering audiences.
• Create Tailored Messaging: Develop targeted narratives for API and modeling platform products, emphasizing the power of data in enabling smarter solar and renewable energy decisions.
• Support Go-To-Market Strategies: Collaborate on campaign messaging, content creation, and sales enablement to drive successful product launches and ongoing adoption.
• Build Data-Driven Product Narratives: Develop and communicate narratives that resonate with technical engineering professionals, showcasing how our solutions contribute to the energy transition.
• Participate in Cross-Organizational Initiatives: Engage in company-wide projects to align product positioning with broader business goals and ensure strategic coherence.
• Drive Cultural Alignment: Act as a champion for product narratives, fostering a shared understanding of value propositions across diverse teams and stakeholders.