We are seeking a Product Marketing Manager to join our Plant Business Line team. In this role, you will own how we compete and win in the market—defining where we play, how we position our solutions, and how we translate product capabilities into differentiated customer value.
You are accountable for transforming product reality, customer insight, and market dynamics into clear, consistent, and commercially effective go-to-market execution.
As a strategic leader across Product Management, Sales, Customer Success, and Marketing, you will serve as the central commercial authority for the business, ensuring alignment and driving decisions on segmentation, positioning, messaging, and go-to-market strategy.
About the role
Reporting to the Plant Business Line Director, you will act as the voice of the customer, working closely with customers to understand their needs, communicate product value, and define how we differentiate from competitors.
You will build and operate the market insight engine for the business—ensuring that all commercial decisions are grounded in validated customer, market, and competitive evidence. Acting as a central commercial hub, you will synthesize insights into clear positioning, messaging, and sales enablement strategies.
Key responsibilities
Market insight & strategy
- Own customer personas and value propositions, including USPs
- Lead customer, market, and competitor research in collaboration with Sales
- Translate insights into positioning, differentiation, and commercial strategy
- Support market segmentation and sizing activities
Go-to-market & product positioning
- Own and orchestrate product launches and go-to-market plans (Product, Price, Place)
- Define product positioning and differentiation in collaboration with Product Managers
- Define product distribution strategy (traditional, digital, omni-channel)
Messaging & marketing alignment
- Own the messaging strategy (in collaboration with Marketing Communications and Sales)
- Partner with Marcom to define communication priorities, strategy, objectives, and content plans
- Champion products internally and ensure consistent communication across teams
Sales enablement & content
- Create and enable sales tools (presentations, demos, materials) in collaboration with CSM and PdC
- Support digital sales processes and digital commerce initiatives
- Develop content for external channels, including third-party conferences
Collaboration & performance
- Collaborate across Product Lines and Business Areas to identify joint opportunities
- Align cross-functional teams without direct authority
- Measure and analyse marketing effectiveness and campaign performance, reporting insights to stakeholders